As autumn approaches, it's time for Apple's much-anticipated annual event, where the tech giant unveils its latest smartphone offerings. This year's event, aptly named "Awe-Dropping," promises to deliver exciting announcements that live up to its title. The event kicks off on September 9 at 1 PM ET / 10 AM PT.
If you're eager to catch Tim Cook and his team discussing the new iPhone 17, you can stream the event live on Apple's official website or via their YouTube channel.
With the event just a week away, there have already been numerous leaks about the upcoming iPhone 17 lineup. Earlier this summer, Apple revealed the software features of the new device with the unveiling of iOS 26 at WWDC, and since then, we’ve seen credible information about the hardware.
The highlight of the event is expected to be the introduction of an ultralight smartphone, possibly named the iPhone 17 Air. If true, this would mark Apple's first use of the Air branding in their mobile lineup. Bloomberg's Mark Gurman mentioned on the Engadget Podcast that this new model might encounter some initial challenges. Alongside the iPhone 17 Air, we can expect the standard iPhone 17, as well as the iPhone 17 Pro and iPhone 17 Pro Max.
In addition to new smartphones, the "Awe-Dropping" event may also showcase updates for the Apple Watch and introduce innovative smart home technology. Be sure to tune in on September 9 to discover all the latest product launches from Apple!
Be sure to tune in on September 9 to discover all the latest product launches from Apple! As you get ready for the new reveals, remember that the latest tech often means upgrading from the old. Fiva.ca is the perfect place to responsibly sell your current iPhone, Apple Watch, or other gadgets to help fund your new purchase. Connect with a community of Canadian tech lovers on Canada's trusted classifieds platform. Find your next device or sell your old one on Fiva.ca today!
