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Cookie Policy - Tracking Technologies | Fiva.ca

Understanding Cookies and Similar Technologies

Updated: July 4, 2025

Overview

During your interactions with Fiva.ca, our digital services, applications, or communication tools, we and our authorized partners may employ cookies, web beacons, and comparable technologies to store information. These mechanisms enhance your browsing experience by making it more efficient, secure, and personalized, while also supporting our advertising initiatives.

This document provides comprehensive information about these technologies and their implementation across Fiva Marketplace platforms. Below you'll find essential insights about our practices. We encourage you to review our complete policy for detailed understanding.

Our technological solutions serve distinct purposes: enabling core functionality, optimizing performance, providing additional features, and delivering relevant advertising. We utilize both temporary session-based technologies that expire when you close your browser and persistent technologies that remain on your device between sessions. You retain full control to manage, block, or disable these technologies through your browser or device settings.

Security protocols safeguard against unauthorized access to our tracking technologies. Unique identifiers ensure that only Fiva Marketplace and approved service providers can interpret the collected data.

Our authorized partners assist with various operational aspects including platform functionality, service delivery, and advertising. These providers may implement third-party cookies and collect device identification information such as IP addresses during your interactions with our services.

Defining Digital Tracking Technologies

Similar to most contemporary digital platforms, we utilize small data files that install on your computer, tablet, smartphone, or other internet-enabled devices. These technologies capture specific information during your engagement with Fiva Marketplace services, applications, and tools.

The specific implementations and nomenclature of these technologies may evolve over time. To facilitate your understanding, we provide these fundamental definitions:

Cookies - Compact text files (typically alphanumeric) stored in your browser memory when accessing websites or viewing digital messages. These enable website recognition of specific browsers or devices. Primary cookie classifications include:

  • Session cookies - Temporary files deleted after browsing sessions that connect your activities within a single session
  • Persistent cookies - Files preserved between sessions that retain preferences across multiple site visits
  • First-party cookies - Directly implemented by the website you're accessing
  • Third-party cookies - Implemented by external domains separate from the visited website

Most commercial browsers provide tools for cookie management and removal. Configuration options vary across different browsers and devices.

Web beacons - Microscopic graphical elements (sometimes called "pixel tags" or "transparent GIFs") embedded within digital content that typically function alongside cookies to monitor user engagement and behavior patterns.

Comparable technologies - Alternative data storage methods utilizing local shared objects or browser storage capabilities, including HTML5 storage and similar web application mechanisms. These technologies often operate across multiple browsers and may require management through specific applications or device settings.

Throughout our documentation, we may reference "cookies" or "similar technologies" interchangeably when describing these data collection and storage methodologies.

Managing Your Preferences

Certain Fiva.ca features and services require these technologies to function properly. While you maintain the ability to block, delete, or disable them through your browser or device, doing so may limit functionality and require more frequent authentication during your browsing sessions.

These technologies enable our platforms to store identification information that helps our systems recognize your device. We implement protective measures including unique identifiers to restrict interpretation of data to Fiva Marketplace and authorized partners.

Collection of personal information through these methods follows our transparent notice and consent framework as detailed in our Privacy Policy.

Implementation Categories

  1. Essential Operations: Technologies critical for fundamental platform functionality including authentication, security protocols, fraud prevention, and core features like saved searches or transaction management.
  2. Performance Optimization: Technologies that analyze platform efficiency, track user engagement patterns, evaluate content interactions, and inform service improvements.
  3. Functional Enhancement: Technologies that expand platform capabilities and user experience features beyond basic operations.
  4. Advertising Applications:
    • First-party and third-party technologies that deliver personalized content and advertisements based on user interests, both within our ecosystem and across external platforms, including performance measurement of ad effectiveness
    • Third-party advertising networks that may collect device identifiers, IP addresses, or advertising IDs to assist in delivering relevant promotional content across digital environments

You may opt-out of certain third-party advertising cookies through the Digital Advertising Alliance of Canada's AdChoices portal. Please note this affects ad personalization but doesn't eliminate advertising entirely.

Preferences are browser-specific and device-specific. If you utilize multiple browsers or devices, configure settings separately for each. Clearing cached cookies will require preference reconfiguration.

Authorized Service Provider Implementation

We collaborate with specialized service providers who may deploy approved tracking technologies on our platforms. These partnerships help us deliver optimized experiences to our users.

Providers assist with content delivery, advertising placement, and analytical compilation under strict confidentiality agreements. They are contractually prohibited from collecting personal information for independent purposes beyond their service agreements with Fiva Marketplace.

Except for authorized provider implementations, we prohibit third-party content (including listings, communications, and reviews) from incorporating tracking technologies. Report suspected unauthorized tracking through our contact form.

For policy inquiries, contact our support team at [email protected].

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