Updated: July 4, 2025
Fiva.ca permits carefully regulated inclusion of external website links in your listings when they provide genuine value to potential buyers. Below are comprehensive guidelines for appropriate link usage:
Permitted Linking Purposes
You may include relevant external links when they:
- Provide supplementary product information: Technical specifications, manuals, or compatibility details
- Offer additional visual content: High-resolution images, 360° views, or product videos
- Facilitate alternative contact methods: Business appointment scheduling or professional portfolios
- Reference certifications: Professional licenses or industry credentials
- Showcase product reviews: Independent third-party testimonials
Strict Prohibitions
The following linking practices are expressly forbidden:
- Creating listings primarily to drive traffic to external websites
- Embedding URLs within product images or watermarks
- Promoting referral codes, affiliate links, or incentive programs
- Linking to competing marketplace platforms
- Redirecting to websites with prohibited content
- Using URL shorteners or redirect services
Compliance Requirements
All listings containing links must:
- Advertise a specific, tangible item or service available through Fiva
- Contain complete transaction details within the Fiva listing
- Maintain functional links that resolve to relevant, safe content
- Disclose if linked content requires purchases or registrations
- Comply with Canadian Competition Act advertising standard
Enforcement and Penalties
Violations may result in:
- Immediate removal of non-compliant listings
- Temporary suspension of listing privileges
- Permanent account deactivation for repeat offenses
- Fines for commercial accounts circumventing policies
Best Practices
Maximize effectiveness while staying compliant:
- Prioritize Fiva content: Essential details must appear in your listing
- Link to secure sites: Ensure external sites use HTTPS encryption
- Monitor linked content: Regularly check for dead links or content changes
When in doubt about link appropriateness, contact [email protected] before posting.
